Work Hard Once: The Business Motto That I Swear By... By Rachel Rodgers

At the beginning of 2020, I began writing my book, We Should All Be Millionaires. I worked hard to create an excellent, thorough, and well-researched manuscript. I poured a significant amount of time, energy, and financial resources into writing the best book that I could possibly create.

The book came out.

Then I asked myself, “How can I take this book (which I worked very hard to create) and repurpose it?

Here’s what I did next:

• Read the book manuscript aloud to create an audiobook.

• Turned one chapter of the audiobook into a podcast episode.

• Shared a brief excerpt of the book in my newsletter.

• Posted quotable statements from the book on social media.

• Pulled the “best of” the book, recorded videos to share the same material, added additional context I was unable to put in the book (but had already researched #CuttingRoomFloor), and then offered those videos as an online course.

See what I just did there? I took one piece of work (the book) and repurposed it to create 5 more things: an audiobook, podcast episode, newsletter, social media posts, and a lucrative course.

This method is what I call: “Work Hard Once.”

Work hard to create something excellent. Then, take whatever you’ve created and repurpose it to create 5, 10, or 15 new things easily and efficiently.

Instead of reinventing the wheel and building things from scratch, take what you’ve already got and remix it.

For example, create a stellar 30-minute presentation that you can deliver to potential clients to inspire them to hire you. Deliver that same presentation 10 times in different locations, speaking to a new group of potential clients each time. Instead of creating 10 different presentations, create 1 presentation and roll it out again and again. Get what I mean? Work hard once!

Or write a true story to share a powerful message with your audience. Share that same story in multiple places: in your newsletter, on your podcast, onstage in front of a live audience, while giving an interview, etc. No need to write 20 different stories. Craft 1 story and repurpose it.

You are probably sitting on a goldmine of material that you could repurpose.

Instead of working hard every single day, work hard once. Then let whatever you’ve created work for you.

This is exactly how I started We Should All Be Millionaires: The Club—which has become my company’s largest revenue stream.

I asked my team, “What are the most popular training resources we’ve ever created on business, money, and wealth? What are the courses and tools that we’ve already got? Let’s round everything up in one place and allow customers to purchase everything—for a reasonable monthly fee.” We didn’t start the Club entirely from scratch. We repurposed material to launch a new offer—without creating unnecessary work for ourselves in the process.

You can do the same.

Look at material you’ve already created.

• That brilliant blog post you wrote? Deliver the exact same material in a video presentation. Talk people through your points, one by one.

• That podcast episode you posted? Get it transcribed into text and boom, there’s a chapter for your next book.

• That essay you wrote 3 years ago that went viral? Share it with your audience—again. There are probably new people in your community today who never saw it the first time around.

Pick something that represents your strongest work.

Ask yourself, “How could I repurpose this piece of content to create someone new—with ease? How could I take this one thing and multiply it? Just how easy could this be?”

Do not work hard constantly.

Work hard once.

Reap the rewards for years to come.

Written By Rachel Rodgers

Disclaimer: No copyright infringement intended. all credit goes to the rightful owners